The "Believe You Can" booklet is written by Dr. Zeina Sofi, who holds a PhD in Social Psychology and a BA in Media (Radio and TV Presentation), in addition to numerous internationally accredited certifications in psychology and mental health from organizations such as Sky News Arabia and the French PU organization. The booklet discusses self-confidence and how to boost it 100%, explaining the definition of self-confidence, its source, and how we can develop it.